商务宣讲模板之公共市场分析.pptVIP

MARKETING COMMUNICATIONS 第一页，共十五页。 第二页，共十五页。 第三页，共十五页。 COMPONENTS 第四页，共十五页。 BRANDING 第五页，共十五页。 STP 第六页，共十五页。 SEGMENTATION A market segment is basically a set of individuals unique in some way or the other. Sharing one or more common characteristics. Having similar needs. Responding to market conditions in the same manner. Have similar behavioral patterns. May or may not be belonging to the same community, group or niche. 第七页，共十五页。 TARGETING 第八页，共十五页。 POSITIONING 第九页，共十五页。 ADVERTISING 第十页，共十五页。 SALES PROMOTION  PERSONAL SELLING 第十一页，共十五页。 PUBLIC RELATIONS 第十二页，共十五页。 TO SUM IT UP ! 第十三页，共十五页。 第十四页，共十五页。 内容总结 MARKETING COMMUNICATIONS。Sharing one or more common characteristics.。Having similar needs.。Responding to market conditions in the same manner.。Have similar behavioral patterns.。May or may not be belonging to。the same community, group or。SALES PROMOTION  PERSONAL SELLING。PUBLIC RELATIONS。TO SUM IT UP 第十五页，共十五页。 *