科特勒市场营销学第17版英文版题库答案chapter13.pdfVIP

Principles of Marketing, 17e (Kotler/Armstrong) Chapter 13 Retailing and Wholesaling 1) ________ includes all the activities involved in selling products or services directly to final consumers for their personal, nonbusiness use. A) Franchising B) Retailing C) Brokering D) Wholesaling E) Disintermediation Answer: B Skill: Concept Objective: LO 13.1: Explain the role of retailers in the distribution channel and describe the major types of retailers. Difficulty: Easy 2) Many institutions, including retailers, wholesalers, and ________ do retailing. A) schools B) gov