国际市场分销策略教材.pptVIP

中间商的类型 分销关系或代理关系 分销商将购买产品，比代理商更富有独立性 代理商自由行动权较少，有利于营销者实施控制 间接出口、直接出口还是统一分销（自己投资建立分销机构） * 第二十九页，共四十八页。 渠道中介Channel Intermediaries 零售商 Retailer 批发商 Merchant Wholesaler 代理商 Agents and Brokers A channel intermediary that sells mainly to customers An institution that buys goods from manufacturers, takes title (所有权) to goods, stores them, and resells and ships them 代表渠道成员、促进销售的批发中介 Wholesaling intermediaries who facilitate the sale of a product by representing channel member * 第三十页，共四十八页。 渠道中介Channel Intermediaries 零售商 Retailers 批发商 Merchant Wholesalers 代理商/经纪商 Agents And Brokers Take Title