企业股份单分析.pptVIP

Business Portfolio Analysis 第一页，共二十九页。 Outline Introduction BCG (Boston Consulting Group) Matrix PIMS (Profit Impact of Market Strategy) GE(General Electric)/McKinsey Multi-Factor Matrix 第二页，共二十九页。 Introduction The creation of SBUs enables the setting of SBU’s mission and objectives and the allocation of resources across SBUs in the organization Senior management need to have a framework to evaluate SBUs and to assign limited resources among them; hence portfolio analysis Many models but only 3 are covered here: BCG, PIMS, GE models 第三页，共二十九页。 BCG (Boston Consulting Group) Matrix Pro