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传播目标 客户的品牌认知随客户关系进展逐渐加深 忠诚 Loyalty 试用 Action 偏好 Preference 认可 Consideration 认知 Awareness 长期合作 Building long-term partnership 认可 Understanding 认知 Awareness Page 29 第二十九页，共四十七页。 快速响应 Responsive 开拓创新 Innovative 务实共赢 Progressive Facts Huawei has more than 10,000 professional service employees and over 1,500 corporate partners to provide customers with timely project delivery and specialized service support. … Of Huawei’s over 62,000 employees worldwide, 48% are engaged in RD. … Huawei has been very successful in its overseas development, over 65% of revenue is from abroad, and contributes most to revenue growth. Today, 31 of the world’s top 50 operators use Huawei technology to serve over 1 billion telecom users in over 100 countries. … Strengths Huawei has a track record of getting the job done, applying as many resources as needed to implement customized solutions, complete projects and satisfy customers. Huawei’s broad end-to-end portfolio of offerings supports customers in developing value-chain benefits. … With extensive experience in mobile, fixed and IP networks and implementing innovative network transformation, Huawei can help customers succeed in the IP convergence era. … Huawei has established ALL-IP FMC as its technology investment strategy, allowing the company to not only meet current customer needs, but provide unique high value solutions for the future. As of March 2007, Huawei has already won 50 WCDMA contracts in the 3G market, Culture Huawei is committed to long-term development in local regions - we have set up more than 100 representative offices, local sales and service institutions, RD centers, training centers, technical support centers and production centers worldwide. … Huawei engineers and technical staff have a pioneering spirit to create customized solutions to meet customer requirement, reduce cost and provide unique services to end users. … Although Huawei is not a listed company, KPMG audits Huawei’s annual report to keep the
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