外国企业发展战略书.pptVIP

* MANAGEMENT: A GLOBAL PERSPECTIVEWeihrich and Koontz Chapter 5. Strategies, Policies, and Planning Premises 第一页，共三十四页。 *  1. The definition of strategy; 2. The strategic planning process. 3. The TOWS Matrix ★ ★ ★ ★ 4. The business portfolio matrix ★ ★ ★ The hierarchy of strategies;★ The industrial analysis 7. Porters generic strategies; ★ ★ 8. Delphi technique; Chapter objectives 第二页，共三十四页。 * 1. Definition Strategy is the determination of the mission and the basic long-term objectives of an enterprise, followed by the adoption of courses of action and allocation of resources necessary