某公司发展规划教材.ppt

Feedback from service department and area office The grading system of the consumers to the service center and service personnel is not scientific. Fully utilize the survey result (March to June) provided by the after service department to assist the execution of the event. This competition will affect the future service of the service centers. The method of giving consumers more favor is feasible. 第三十一页，共五十三页。 Adjustment Use the pre-phase result of survey to build the grading criterion According to the feedback from the service department, change the “Star Service Center” competition to “Service Star” Competition so as to increase the feasibility in execution. As for the consumers, they will be presented with events of favor instead of participating in the grading. Simplilze the the event content so as to make it much easy to carry out. 第三十二页，共五十三页。 BORA Media Saloon Program 第三十三页，共五十三页。 Objective Via media saloon, invite the media people and subtly ask them to pay more attention to the positive information of FAW-VW and keep a low tone to the negative part. Inform FAW-VW of the holding of this kind of saloon regularly Attract the attention of journalists to FAW-VW again and increase the exposure frequency of FAW-VW products, and the contact frequency with customers Better the communication between FAW-VW, its dealers and journalists, to make the journalists give full-coverage of FAW-VW To further optimize relationship with media resources 第三十四页，共五十三页。 Media resources analysis in Shanghai, Zhejiang and Jiangsu Area Release Media：Shanghai—《Xinmin Evening》《News Morning》 Jiangsu—《Yangtze Evening》《Nanjing Daily》 《Xinhua Daily》 Zhejiang—《Qiangjiang Evening》 《Metropolitan Express》 For the moment, the contact with the editors and journalists is far more less than the ad department of the newspaper press； At