广告策划方案分析.pptVIP

EXIS AD MEDIA ? ? 卓越形象 执行创意总监 贾丽军 广告策划 Truth well told Selling idea Compelling expression Creative Strategy Strategic Creativity ．从EFFIE看AD Campaign ．何为广告运动策划 ．广告策划流程 Case Study 1 ．品牌策略的形成 Case Study 2 目录 从EFFIE 看AD Campaign 2001 EFFIE Awards Brief of Effectiveness Brand Name Product Type or Description Category for this Entry Campaign Title Campaign National/Regional/Local Marketing Challenge Campaign Objectives Target Audience Creative Strategy Other Communications Programs Media Strategy Media Evidence of Results 何为广告策划 PLAN STRATEGY CREATIVE 广告策划是在市场调查基础上围绕市场目标的实