传播渠道计划.pptVIP

The Primary Benefit of Phase 1 is greater brand focus One of Unilever’s key strategic thrusts We must ensure that the marketing activities of high priority brands and extensions are properly supported……… ……...if necessary at the expense of lower priority brands Underlying Phase 1 are two very important principles READ SLIDE……….. I.e. the activities SHOULD FLOW DIRECTLY FROM the brand strategy and the business objectives. This may seem like stating the obvious but if the task is to increase brand share by 5%, the planned activities must be capable of delivering that extra share. Oth