辉山乳业长远发展战略探析（资料）.docVIP

辉山乳业长远发展战略探析（资料） 目录 TOC \o 1-9 \h \z \u 目录 1 正文 1 文1：辉山乳业长远发展战略探析 1 Abstract 1 目 录 3 文2：辉山乳业现状分析 7 1、综合财务业绩概览 10 2、综合财务业绩概览-按业务部门划分 11 3、牧业部门财务业绩概览 11 4、液态奶部门财务业绩概览 12 5、奶粉部门财务业绩 13 6、流动资金和资本支出 13 7、资本结构 14 8、与上市乳业公司的比较 14 参考文摘引言： 18 原创性声明（模板） 18 文章致谢（模板） 19 正文 辉山乳业长远发展战略探析（资料） 文1：辉山乳业长远发展战略探析 Abstract Food safety has become one of the hottest topics in recent yea in China. With therapid growth in number of Chinese middle class， and cotantly exposed food safetyproblems， more and more coume who have adequate food and clothing paid moreattention to the quality of food. The current market situation has brought the developopportunities for those enterprises that have global mind and a vertical integrationvision. China Huishan Dairy Holdings business model cove the entire value chainand connects all links to fully grasp and product traceability by vertical integration; itsuccessfully went public in Hong Kong at the end of 2013. This paper is focused onhow could Huishan better develop the market as a listing corporation; how couldHuishan initiate innovation in business model with good market prospects; how couldHuishan improve market share and visibility compete with its competito in the sameindustry and how could Huishan initiate new profit growth point to maximize theinterests of its shareholde。 This paper is divided into six chapte。 The fit chapter is to identify the research target and why its chosen， and tointroduce the study method， innovation and deficiencies of this paper are summarized。 The second chapter is to review the history of vertical integration of Huishan dairyand to identify the challenging facto need to be dealt with in order to further growits market share。 The third chapter is to analysis the political， economic， and cultural facto of thedairy industry from the macroscopic angle， meanwhile analysis the top 4 competitowithin dairy industry。 The fourth chapter is to use SWOT method to analyze the status