卖方要求建立贸易关系.pptVIP

Lesson 1 Sellers Asking to Establish Trade Relations 第一页，共三十七页。 It is fairly true to say no customer, no business. To establish business relations with prospective dealers is one of the vitally important measures either for a newly established firm or an old one that wishes to enlarge its business scope and turnover. This chapter deals mainly with the establishment of business relations and credit inquires. Through the study of this chapter, students will be able to write letters on establishing business relations and inquiring about new customers’ credit status. 第二页，共三十七页。 Brief Introduction Establishment of business relations means setting up business connections between two firms who have had no business dealings with each other before. Just as a factory requires a complete set of machinery to proceed with production, a firm engaged in international trade needs extensive business connections to open up as many international markets as possible and increase its trade volume much. Therefore, to establish extensive business relations with prospective dealers is of the utmost importance in the international trade. 第三页，共三十七页。 Foreign merchants may be approached  through the following channels: Web Banks Commercial Counselor’s Office Chambers of Commerce in foreign countries Trade Directory Advertisements Attendance at trade fairs and exhibitions held at home and abroad Mutual visits by trade delegations and groups, etc. self-introduction by merchants themselves 第四页，共三十七页。 Having obtained the name and address of the firm you are about to enter into relations with, you’d better get to know all the possible information about the firm, especially its financial position and business integrity which are considered vital in today’s business. You may approach banks, chambers of commerce, or inquiry agencies for information. As a usual practice, the first transaction dealers, especially importers, would be required to provide their own banks or trading partners