浅析商务英语教学中商务文化意识的培养-商务英语.docx

天津大学仁爱学院2019届本科生毕业设计（论文） Abstract At present, with the acceleration of the process of global economic integration, international exchanges and business activities are increasingly prosperous. As a subject providing professional services for international business activities, business English is attracting more and more attention. China is in urgent need of inter-disciplinary talents with solid English foundation, intercultural communication ability and professional business knowledge. Therefore, current business English teaching should pay more attention to this aspect of training. In traditional teaching, language and culture are separated. Crossing cultural barriers and preventing conflicts and contradictions caused by cultural differences have become the primary task for enterprises to carry out business activities in a healthy and orderly manner. Business English has gradually developed into a professional English discipline, which contains business culture, including various business habits, traditional customs and other aspects of different countries. In terms of cultivating students, the goal of business English is to cultivate students to become comprehensive business talents with cross-cultural ability. This paper expounds the importance of cultivating business culture awareness in business English teaching; the differences in business culture activities and the relevant measures taken and demonstrates the necessity of integrating the cultivation of business culture awareness into current business English teaching. Key?words: business English teaching; business culture conflict; talent training; cultural awareness cultivation Outline Thesis Statement: This thesis intends to discuss the cultivation of business culture awareness in business English teaching and analyze the corresponding solution Ⅰ. Introduction to Business Culture Awareness The Definition of Business English and Business Culture The Importance of Cultivating Business Culture Awareness The