浅析新媒体商业的创新与发展——案例分析-商务英语.doc

Abstract Different people have different opinions on the new media is what. Because everything in the world is connected, and broadly speaking, the media exists in every corner of the world, most scholars believe that new media is an environment, in which the information can be exchanged. With the continuous application of new media in our life and work, the characteristics of new media are also increasing. Generally speaking, there are four modes of new media business: platform mode, content mode, derivative mode and culture plus mode. I will analyze these four modes to help you understant. With the increasing pressure of work and study, many people have a variety of physical problems, so fitness has become the current trend. New media marketing is a new media business operation mode that we have more contact with in our daily life. I also will tell you somethings about the marketing platform of new media. As the fastest growing developing country in the world, Chinas new media industry is developing very fast as a new industry. The characteristics of Chinas new media industry and its future development forecast can not be ignored. Key words: New Media Business; innovation and development; future forecast Outline Thesis Statement: From this article, you can understand the essence and development law of new media, help business to better use new media, and help enterprises to innovate and develop continuously. = 1 \* ROMAN I. The Concept and Characteristics of New Media A. The Definition of New Media B. The Characteristics of New Media 1. Global Digitization 2. Interactivity 3. Value 4. Timeliness 5. Authenticity C. Classification of New Media = 2 \* ROMAN II. Overview of New Media Business A. The Meaning of New Media Business B. New Media Business Model 1. Platform Model 2. Content Model 3. Derivative Model 4. Culture plus Model C. New Media Industry Classification = 3 \* ROMAN III. New Media Marketing A. Definition of New Media Marketing B. Characteristics of