-新经济环境下中小城市商业银行发展SWOT分析.docxVIP

新经济环境下中小城市商业银行发展的SWOT分析 摘要：我国进入新经济环境，银行业的可持续发展将面临许多机遇与挑战，而中小城市商业银行作为我国银行业不可或缺的部分，凭借着自身特殊的地位以及本土化优势，逐渐扩大经营规模。在新经济环境下，中小城市商业银行受到经济增速放缓、利率市场化、创新驱动等基本特征的影响，面临着前所未有的挑战，创新和调整自身的发展战略成为突破瓶颈的关键。本文将运用SWOT分析法分析中小城市商业银行如何充分发挥自身优势，在应对新经济环境的挑战下抓住机会，并结合新经济环境的基本特征以及利用SWOT的分析结果来提出中小城市商业银行的发展战略。 关键词：中小城市商业银行、发展战略、新经济环境、SWOT分析 Small and medium-sized city commercial banks development under the new economic environment of SWOT analysis Abstract: As China enters the new economic environment, the sustainable development of the banking industry will face many opportunities and challenges. Small and medium-sized city commercial bank as an integral part of Chinas banking industry, with its special status and the advantages of localization, gradually expand the scale of operation. In the new economic environment, the commercial Banks in small and medium-sized cities are affected by the economic growth slowdown, interest rate liberalization, innovation-driven and other basic characteristics. When facing unprecedented challenges, innovation and adjustment of their development strategies become the key to break the bottleneck. This paper will use SWOT analysis to analyze how small and medium-sized city commercial Banks give full play to their own advantages, seize the opportunity to cope with the challenges of the new economic environment, and combined with the basic characteristics of the new economic environment and SWOT analysis results to put forward the development strategy of small and medium-sized city commercial Banks. Keywords: small and medium-sized city commercial bank, development strategy, new economic environment, SWOT analysis 目 录 TOC \o 1-3 \h \z \u 第1章 绪 论 1 1.1研究背景以及意义 1 1.1.1研究背景 1 1.1.2研究意义 1 1.2 理论依据与国内研究状况 2 1.2.1发展战略管理理论 2 1.2.2国内研究状况 2 1.3研究方法和内容 3 1.3.1研究方法 3 1.3.2研究内容 4 第2章 新经济环境的基本特征及对中小城商行的影响 5 2.1新经济环境 5 2.2新经济环境的基本特征及影响 5 2.2.1利率市场化对中小城商行的影响 5 2.2.2经济增速放缓对中小城商行的影响 6 2.2.3增长动力转向创新驱动对中小城商行的影响 6 第3章 新经济下中小城商行发展S