国际商务英语unit .pptxVIP

会计学; Unit 1 International Trade Theory;Warming up questions;What do trade theories tell us?;An overview of trade theory development;An overview of trade theory Development(continued);1.Mercantilism (mid-16th – 17th )重商主义;Government intervention by tariffs quotas ;Instruments of Trade Policy;David Hume (1752) critique on mercantilism;2.Absolute Advantage;David Ricardo:;3. Comparative Advantage ;Extension of Ricardo’s model;Significance of Diminishing Return;Adam Smith-Ricardo Conclusions; 4.Heckscher-Ohlin Theory　;Heckscher-Olin vs. Ricardo;The Leontief Paradox 列昂惕夫反论;5. Product Life-Cycle Theory;Vernon: Product Life Cycle Theory; Trade pattern based on PLC;6. “New” trade theory (1970s); It refers to the ability to increase the output of a product with specialization owning to larger scale and lower unit costs. Economy of scale is derived by spreading fixed cost over a larger output.;;7. Porter’s diamond:National Competitive Advantage; Porter’s Diamond;Implication of Porter’s Diamonds;Why do governments intervene?;8. Implications for businesses;Think about it!;Key terms