金融应用调查报告（英文）.docxVIP

GET$66,79 (1.4%) TODAYInvesting $4,768.45A LIFTOFFLE/INPLUM GET $66,79 (1.4%) TODAY Investing $4,768.45 Mobile Finance Apps REPORT 2019 USER ACQUISITION TRENDS AND BENCHMARKS0lnvestly Buy, Trade, Invest NEILT Purchased 45m Your order to buy 4 shares of NEILT. was executed at 13.08 share for a total of $52,32. Deeper in the funnel the differences are far more significant, high lighting an exciting opportunity to get more mileageoutofiOS users. On thecost sideofthe equation, iOS users ($31,18) are a steal compared to the previous year ($37,40), while the costto acquire an Android user who will take action has risenthrough the roof ($41.75 in 2018 compared with $31.83 in 2017). On the conversion side of the equation, the numbers play in favor of iOS users. At 27.5%the engagement rate for iOS users is over 2xthe rate for Android users (12.3%). At first glance, the dataclearly indicates it pays to reach and engage iOS users. However, thefinal decision around the audienceto targetand the goalsto pursue wi II always depend on you rappcategory, your target audience and, above all, your regional focus. Finance App Engagement by RegionAn Analysis of Finance Apps Across Geographies Mobile finance apps are nowfirmly positioned atthe heart of the global digital economy. Data from app store intelligence provider App Annie documents the meteoric rise of mobilefinance apps, reporting that downloads hit 3.4 billion in 2018, up a massive 75% from 2016.  Some markets, such as Indonesia, experienced as muchasa4x growth in downloads. Its a dynamic no doubt linked to the advance of regulatory reform acrossthe region and the success of so-called Usuperappsnthat combine social media, shop- ping, financial advice and banking services in one package across one platform. A primeexample is PayPay,afintechappinJapanthatallowsusersto pay in-store by scanning a QR code linked to a Yahoo! Wallet account. App Annie reports weekly active users (WAU)grewamassive46x in the period from November4,201