如何设定战略目标.pptVIP

Examples: Financial Objectives财务目标举例 Grow earnings per share 15% annually 每年每股增长获益15% Boost annual return on investment from 15% to 20% 投资的年回报从15%提高到20% Increase annual dividends per share to stockholders by 5% each year 每年股东每股红利增加5% 第三十一页，共四十三页。 Examples: Strategic Objectives战略性目标举例 Increase firm in market share 提高公司的市场占有率 Overtake key rivals on quality or customer service or product performance 在质量、顾客服务或产品性能上超过主要对手 Attain lower overall costs than rivals 在总体成本上达到低于对手 Boost firm抯 reputation with customers 提高公司对顾客的形象 Attain stronger foothold in international m