管理沟通课程教学大纲（英文）.docxVIP

Syllabus of 《Managerial Communication 》 Course Name：Managerial Communication Course Code： Credits： 2 Total Credit Hours： 32 Lecture Hours： 32 Experiment Hours： 0 Programming Hours： 0 Practice Hours：0 Total Number of Experimental (Programming) Projects 0 , Where, Compulsory ( 0 ), Optional ( 0 ). School：Department of organizational management, business school Target Major：Business administration Ⅰ、Course Nature Aims In the professional training program, management communication is an core course for business administration major, which emphasizes both theory and skills. In all business management functions, plan, organize, command, supervision, coordination is inseparable from the enterprise all levels personnel communication and understanding, especially in social politics, economy, culture, law in our country such as environmental conditions, the dramatic change in the enterprise at all levels of good communication is the guarantee enterprise reform success, prerequisite to accelerate the pace of reform. Therefore, management communication is a highly practical discipline. For enterprises, to establish a learning enterprise, enterprises pay attention to the cultivation of team spirit, and effective internal communication is the key to success. For the external aspect of the enterprise, it is necessary to master the communication skills such as negotiation and cooperation to strengthen the strong alliance and complementary advantages among enterprises. At the same time, in order to better realize the development of enterprises and serve the society under the existing policy conditions, enterprises also need to deal with the relations between enterprises and the government, enterprises and the public, enterprises and the media. These are inseparable from the skilled grasp and application of the principles and skills of management communicat