Starbucks星巴克英文介绍课件.ppt

* Enthusiasm and warmth, aroma and adorability, all in one cup. 以新鲜牛奶、香浓可可粉黄金比例搭配而成的热巧克力，香浓美味，热力四射。 * . * * . * * . * * . . . * * . ？ * * . * * . * * . * History * . * * . Starbucks was founded by two teachers and one writer. The first shop as well as its headquarter located in Seattle, Washington. At first, it only sold beans. * * . * Howard Schultz joined in Starbucks. * . * Starbucks expanded its business all over the world. In 1992, Starbucks Coffee listed itself on the stock market, NASDAQ. * . 如果巴西下雨就买星巴克股票 * * . * Starbucks has 23,132 subbranches(分店) in over 63 countries. * . * An unique advertising strategy（独一无二的广告策略） * ——Word-of-mouth marketing. （口碑营销） . * * . * * “Starbucks coffee shop in China is developing fast. If I’m not in office, I’m willing to go to Starbucks coffee shop.” . * Logo * . * * . * * Siren女海妖 . * * . * This is the very essence of coffee, in its most concentrated form. 这是咖啡的精粹，以浓缩的方式显现。星巴克浓缩咖啡带点焦糖味道，浓厚馥郁。 * . * Despite the name, this is actually a European way to enjoy coffee: espresso with hot water. 尽管名为美式咖啡，但此款饮料却是一种地道的欧式咖啡制作方法：即将热水和浓缩咖啡的巧妙调和。 * . * Honoring a tradition that goes back generations. 星级咖啡师手工调制，三分之一浓缩咖啡，三分之一新鲜蒸奶，三分之一细腻奶泡。 * . * The traditional classic-steamed milk and espresso, lightly topped with foam. 这是一种传统的经典饮料——浓缩咖啡调入热牛奶，其上覆盖一层轻盈的奶沫。品尝此款咖啡时，您可以选择特别加入某种口味（如香草，焦糖或杏仁口味）的糖浆。 * . * Vanilla or hazelnut（榛子） flavored latte, a splendid blend of fresh taste and mellow coffee. 开启拿铁的香草浪漫之旅。 * . * Delicious Starbucks mocha chocolate, espresso, steamed milk and whipped cream. 榛果风味的芬芳弥漫于拿铁的醇香，温暖美好。 * . * Delicious Starbucks mocha chocolate, espresso, steamed milk and whipped cream. 这款咖啡由醇香的摩卡酱，浓缩咖啡和蒸奶相融相合，上面覆以搅打奶油。寒冷的日子里，忧伤的时光中,任何人都无法抵抗她的诱惑。 * . * Caffe Mocha with extra rich, full-bodied espresso. 让摩卡多一份浓缩咖啡，更添浓厚馥郁。 * . * Expertly steamed milk poured over ristretto shots of expresso and finished with a Starbucks signature dot. 星巴克精萃浓缩咖啡融合绵密奶泡，更浓郁甘甜。 * . * Blend of Japanese matcha, steamed milk and delicate foam. Refreshi