波士顿-2017梅赛德斯奔驰me Club客户战略规划报告初稿(P265).pptxVIP

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2022-10-05 发布于广东
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波士顿-2017梅赛德斯奔驰me Club客户战略规划报告初稿(P265).pptx

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Mercedes me Club Strategy SquadHandover Pack - Preliminary2017/09Mercedes me Club Strategy Squad – All agreed tasks delivered1Strategy32Pointing (Rewards)Grading (Recognition)High value target segmentsCustomer frictions and value propositionLogic for earning/ burningPoint value and costLogic for grading and up-/ downgradingGrade benefit and cost456FinancialsOperating modelProgram setupForecast budget and break-even pointAccrual simulationMulti-sided platform (MB, dealers, 3rd party)Co-funding approachCooperation / legal entity3 year roadmap (ramp-up, rollout)Mercedes me Club Strategy squad - Handover listme Club pillarsKey deliverableIncluded in respective documentStrategyLoyalty program cross-industry benchmarking Customer friction/ Consumer survey/VOC resultMe Club value propositionInnovative business ideaMe Club workshop deck (07/18)Me Club customer survey deckStrategy squad report deck (08/24)Me Club innovation workshop deck (08/28)Pointing3 MVPs for me Club pointing methodology Final points earning mechanismFinal points redeeming mechanism (point value)Me Club workshop deck (07/18)Strategy squad report deck (08/24)Strategy squad report deck (08/24)GradingLogic for upgrading/downgradingPreliminary grading benefits listLong list of next step grading benefitsStrategy squad report deck (08/24)Strategy squad report deck (08/24)Strategy squad report deck (08/24)Financial modelMe Club business case modelMember ramp-up modelOperating cost calculationLoyalty impact calculation (Repurchase, AS retention, referral)Break-even point calculationMe Club budget requirement for different scenariosMe Club business case model (excel)Me Club CFO Jour Fixe deck (09/20)Operating modelOperating model for MB, dealers and 3rd partyCo-funding approachMe Club CFO Jour Fixe deck (09/20)Me Club CFO Jour Fixe deck (09/20)Program setupLegal entity discussion (JV/vendor/Self-operation)3 year roadmapRollout plan/ targetStrategy squad report deck (08/24)3 year road map proposal (to be aligned)M