创意思考usingSCAMPER课件.ppt

創意思考 using SCAMPER;大綱 流程;創意思考的特質：多;創意思考的特質：變;創意思考的特質：奇;創意思考的特質：全;創意思考的重要性;創意的殺手是什麼？;编辑课件;;創意的殺手是什麼？;認知、情緒、文化障礙;認知、情緒、文化障礙;創意的殺手是什麼？;創意思考法則－奔馳法（SCAMPER）;SUBSTITUTE取代 What can be substituted? Who else? Can Rules be changed? Other processes or procedures? Other place? Other approach? What else instead?;COMBINE結合 What ideas can be combined? Combine purposes? An assortment? Combine units or functions? Offer a combination? How to assemble and ensemble offering? Merge other items or services? ;ADAPT調整 What else is like this? What or Who could we copy? Does the past offer a parallel? What ideas from outside my business could we adopt? What processes could be adapted? What other ideas are suggested?;MODIFY 修改 What aspects of the product/service could be modified How can this be altered for the better? Can the service be combined with the product? Is there a new twist that could be offered?;MAGNIFY 擴大 What can be made larger or extended? What can be added? How about greater frequency? Extra features? What can add value? What can be duplicated? What can be exaggerated?;PUT TO OTHER USES 改變用途 What else can this approach be used for? Are there new ways to use this approach? Are there extensions to this process Can these resources be reallocated to be used more effectively? Efficiently? Can other markets benefit from this? How can it be used in other markets?;SCAMPER TECHNIQUE;REARRANGE重組 What other organization or arrangement might work better? Other sequences or changes in the order? Transpose cause and effect? Interchange components? Change pace? Change schedule? Change Rules?;REVERSE逆向 What are the opposites? What are the negatives? Do the unexpected? Consider it backward? Should I turn it around? Down instead of up?;THINKING CREATIVELY;THINKING CREATIVELY;;;;;;;;;;;;;分組活動 – Show time