北京语言大学超星尔雅学习通“英语”《英语商务通论》网课试题附答案卷3.docx

长风破浪会有时，直挂云帆济沧海。 住在富人区的她 全文为Word可编辑，若为PDF皆为盗版，请谨慎购买！ 北京语言大学超星尔雅学习通“英语”《英语商务通论》网课试题附答案 （图片大小可自由调整） 全文为Word可编辑，若为PDF皆为盗版，请谨慎购买！ 第I套 一.综合考核(共30题) 1.In the US, copyright is issued for the life of the author plus fifty years.()A.错误B.正确 参考答案：B 2.Cigarettes, snack food, soft drinks, candy and other frequently purchased goods are the major items sold in vending machines.()A.错误B.正确 参考答案：A 3.The cost and value of middlemen are ___.A.time utilityB.place utilityC.information utilityD.form. utility 参考答案：ABCD 4.In general, there are several types of life insurance: ___A.term life insuranceB.whole life insuranceC.limited payment life insuranceD.endowment life insurance 参考答案：ABCD 5.According to the economic theory of supply and demand, price is set where supply meets demand, and this price is referred to as the equilibrium price.()A.错误B.正确 参考答案：B 6.Speculators are mainly interested in stocks which give high pidends and/or are likely to rise in price in the long run.()A.错误B.正确 参考答案：B 7.A quota can be expressed in terms of either physical quantity or value.()A.错误B.正确 参考答案：B 8.SWOT here stands for strengths, weaknesses, opportunities and threats.()A.错误B.正确 参考答案：B 9.Consumer products can be further classified into ___.A.convenience goodsB.shopping goodsC.specialty goodsD.industrial goods 参考答案：ABC 10.The selling process of personal selling inculd ___.A.ProspectB.QualifyC.Make PresentationD.Handle Objections 参考答案：ABCD 11.Large organizations, in general, have several levels of management: ___A.chief executive officerB.pision managersC.supervisors 参考答案：ABC 12.A target market represents a group of people who have similar needs and wants and are believed to have interest in the same products.()A.错误B.正确 参考答案：B 13.If a conflict occurs between common law and statutory law, the latter takes pr