《跨文化交际教程》课件chapter 1.pptVIP

Chapter One Cultural Awareness and Intercultural communication Key pointsWhat is culture?What is communication?What is intercultural communication?Cultivating cultural awareness between different cultures, especially between Chinese culture and western culture. 1. What is culture?On the surface: customs and behavior More deeply: what the behavior and customs mean to the people who are following themIn a word: Culture is all about meanings. Culture is everything and everywhere. Unders