西交大MBA战略管理讲义.pptVIP

STRATEGIC MANAGEMENT: Concepts and Cases for MBA Class 131-132 Zhang Yong Xi’an Jiaotong University 第一页，共五十页。 Main Issues to be Covered: Strategic management--concept environment analysis--external and internal strategies at different levels strategy formulation strategy implementation strategy evaluation cases 第二页，共五十页。 Chapter 1 Strategic Management and introductory remark第三页，共五十页。 Chapter Outline Five Tasks of Strategic Management Developing a Strategic Vision and Mission Setting Objectives Crafting a Strategy Implementing the Strategy Evaluating Performance and Initiating Corrective Adjustments Why Strategic Management Is a Process Who Performs the Tasks of Strategy? Benefits of “Managing Strategically” Terms to Remember 第四页，共五十页。 Thinking Strategically:The Three Big Strategic Questions 1. Where are we now -- what is our situation? 2. Where do we want to go? Business(es) we want to be in and market positions we want to stake out Buyer needs and groups we want to serve Outcomes we want to achieve 3. How will we get there? 第五页，共五十页。 What Is Strategy? Competitive moves and business approaches management employs in running a company Management’s “game plan” to Please customers Position a company in its chosen market Compete successfully Achieve good business performance 第六页，共五十页。 Craft a Strategy to Achieve Objectives Set Objectives Develop a Strategic Vision Mission Implement Execute Strategy Evaluate Make Corrections Improve/ Change Revise as Needed Revise as Needed Improve/ Change Recycle as Needed Task 1 Task 2 Task 3 Task 4 Task 5 The Five Tasksof Strategic Management 第七页，共五十页。 Developing a Vision and Mission Begins with thinking strategically about The firm’s future business makeup Where to take the firm The task is to Create a roadmap of a company’s future Decide what future business position to stake out Provide long-term direction Give the firm a strong identity 第八页，共五十页。 Missions vs. Strategic Visions A mission stat