孙泽文 低成本下的企业多元化战略研究.pdfVIP

Research on Diversification Strategy of Enterprises under Low Cost Abstract Throughout the history of modern enterprise development, when an enterprise develops to a certain stage, in order to avoid the risk of a single operation, many enterprises will adopt a diversified strategy to bring themselves a broader market and open up new markets. The company occupies an important position in its growth. No matter at home or abroad, many companies have implemented diversified strategies and achieved success. Among them, famous companies include: CITIC, Haier, Samsung and Apple. Of course, it is worth mentioning that there are also many companies that fail due to the wrong choice of diversification strategy. In fact, looking at the development of global companies, most companies have not succeeded in choosing a diversified development strategy. Therefore, it is of practical and theoretical significance to study how to implement the diversification strategy correctly. Based on the above point of view, this article will proceed from the prerequisites that the enterprise has adopted the cost-leading strategy, and conduct research and analysis on how the enterprise implements the diversification strategy, and at the same time, through the collection and analysis of relevant research data, in order to explore and solve problems. Key words: diversification strategy;cost leading strategic; enterprise development; Strategic management II 目 录 内 容 摘 要 I Abstract II 一、 绪 论 1 （一）研究背景及意义 1 1. 研究背景 1 2. 研究意义 1 （二）研究内容与创新点 2