泰安迪诺英语服务营销策略研究.pdfVIP

ABSTRACT After entering the second century, the increasing competition pressure and increasing demand for extracurricular training have influenced and promoted the development of some extracurricular training industries. At present, the content of education and training basically covers all aspects of education that a person can accept. With the continuous heating up of the training fever and the rapid development of the education and training market, many problems and hidden worries follow. In the face of increasing excitementStrong market competition, service marketing has become one of the main strategies for training institutions to compete for customers. Taking the service marketing of Taiandino English as the research object, this paper studies and discusses the service marketing strategy of Taiandino English by using the concept of service marketing. This paper analyzes the external environment of Taiandino English by PEST analysis. This paper finds out the problems in the development of Taiandino English training institutions, and guarantees the implementation of Taiandino English service marketing strategy from the point of view of establishing a customer-centered business concept, so as to improve customer satisfaction and loyalty. Keywords: Taiandino english training institute; Service marketing; Marketing strategy 目录 一、绪论1 （一）研究背景1 （二）研究意义1 二、文献综述1 （一）国外研究现状1 （二）国内研究现状2 三、相关概念综述3 （一）服务营销基本概念3 （二）服务营销中7Ps 理论的中心观点3 四、泰安迪诺英语培训机构外部环境分析3 （一）泰安迪诺英语培训机构概况3 （二）泰安迪诺英语培训机构外部环境分析——PEST 分析 4 1.政治环境因素4 2.经济环境因素4 3.社会环境因素4 4.科学技术环境因素5 五、泰安迪诺英语服务现状及问题分析6 （一）泰安迪诺英语服务现状6