旅游行业的理财模式研究—以途牛旅游集团为例.pdfVIP

旅游行业的理财模式研究——以途牛旅游集团为例 摘 要：随着现在社会经济的发展，旅游行业的发展蒸蒸日上，深受人们欢迎和喜爱。在旅游行业的快速 发展中，形成了一套完整企业理财模式，理财很大程度上能够帮助企业内部运行状态，还能够准确有 效调整企业经济运转情况和盈利水平，是影响企业能否可持续的发展的关键因素。但是理财模式产生 于动态的环境，其涉及的因素点较多，造成其不可控制性以及多变性。在现代市场经济条件下，旅游 行业各发展企业都有了各不相同的理财观念，本文以途牛旅游集团为例，对企业理财模式的概念进行 了深刻的分析，针对途牛旅游集团的理财模式的问题一一进行阐述分析，随及提出了对应的解决方案 以及思路，以期望能为旅游行业的理财模式、财务工作提供导向，从而提高整个旅游行业财务管理质 量以及行业发展水平。 关键词：理财模式；旅游行业；财务管理 Research on Financial Management Mode of Tourism Industry —— Taking Touniu Tourism Group as an Example Abstract: With the development of social economy and tourism industry, it is popular and loved by people. In the rapid development of tourism industry, a set of complete enterprise financial management mode has been formed. Financial management can not only run inside the enterprise to a large extent, but also accurately and effectively adjust the economic operation and profit level of the enterprise, which is the key factor affecting the sustainable development of the enterprise. However, the financial management model comes from the dynamic environment, which involves many factors, resulting in its uncontrollability and variability. Under the condition of modern market economy, all the developing enterprises in tourism industry have different financial management concepts. This paper takes Touniu tourism group as an example, makes a profound analysis of the concept of enterprise financial management model, expounds and analyzes the problems of Touniu Tourism Groups financial management model one by one, and then puts forward corresponding solutions and ideas in order to be able to serve the tourism industry Financial management mode and financial I work provide guidance, so as to improve the quality of financial management and the development level of the whole tourism industry. Keywords: Fi