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THE COLA-WARSGROUP TENFISHERFRANKALEXJAYEBOB Coca-Cola:International Success factorsl Marketing:-advertising-brand loyaltyl “Glocal” strategy:-globallocal marketing-eliminate the cultural barrierscoca-cola Coca-Cola:International Success factors (Cont.)l Internal trainingl Crisis management-e.g. contamination scare(in Europe,1999)coca-cola Key internationalsuccess factors – PepsilStrategylGlobal expansionlHealth consciousness EvidencesPepsiCo VS. Coca-cola?56.6 billion dollar?The most impressible corporation?98.4 billion VS 97.9 billionPepsi VS Coca-cola1.Big bottle VS small bottle in 19392.New generation VS classical in 19633.“Refresh Everything” VS “Open the happiness” in 2009Innovation in beverage PortfolioNew product , Tropicana Pure Premiun with 100% high-quality orange ;Merge with Lebedyansky taking a new leading liquid refreshment beverage inRussia;Partnership with Unilever combining the best-selling Lipton tea. Growth RateSource: Capital IQ, a division of Standard Poor’sBoarder brand portfolio in snakes and foodMerger with Frito-Lay which is one of the largest snake’s manufacturers;Joint venture with the Strauss Group to lead the refrigerated dips category.More efficient distribution networkl Direct-store-delivery(DSD) systeml Customer warehousel Foodservice and vending distribution system Future prospect– Coca-Colal Minimizing the costIncreasingprofit:Under pricecompetitionin financialcrisisSource: Coca-Cola annual review of 2008 Sustainable development- Coca-ColaReducingEnergyusingWaterusingSource: sustainable review of coca-cola in 2008 Future prospect- PepsiCo.l Gross income of Latin America: from $2.926bn to$2.933bnl Gross income oversea:from $3.012bn to $3.329bn(increased by 19.66% compared with same period last year)(Source: Financial report of third quarter in 2008 of PepsiCo.)△Changing Preference ：form soda to energy drink Change Improvements- PepsiCo.l set the target consumer groups on theyoung peoplel improve the management of salesl flexible pr