管理经济学生意和经济的预测.pptVIP

Business and Economic ForecastingChapter 5 Demand Forecasting is a critical managerial activity which comes in two forms:Qualitative Forecasting Gives the Expected Direction Quantitative ForecastingGives the precise Amount2.7654 %?2002 South-Western Publishing 第一页，共六十九页。 Time-Series Characteristics: Secular Trend and Cyclical Variation in Women’s Clothing Sales第二页，共六十九页。 Time-Series Characteristics: Seasonal Pattern and Random Fluctuations第三页，共六十九页。 Microsoft Corp. Sales Revenue, 1984–2001Figure 6.2第四页，共六十九页。 White Noise and MA(1) Time Series第五页，共六十九页。 A MA(1) Process A moving average proc