通信行业5竞争动态研究.pptVIP

Competitive Rivalry and Competitive Dynamics Michael A. Hitt R. Duane Ireland Robert E. Hoskisson Chapter 5 1 ©2003 Southwestern Publishing Company 第一页，共四十九页。 Strategy Implementation Strategy Formulation The Strategic Management Process Feedback Strategic Inputs Strategic Actions Strategic Outcomes 2 第二页，共四十九页。 Definitions Competitors firms operating in the same market, offering similar products and targeting similar customers Competitive rivalry the ongoing set of competitive actions and responses occurring between competitors competitive rivalry influences an individual firm’s ability to ga