台大消费者行为cbdemographics.pptVIP

Demographics and Psychographics第一页，共三十二页。 OverviewDemographics Psychographicspersonalityvalueslifestyles第二页，共三十二页。 DemographicsDefinition: the size, structure, and distribution of a populationDemographic analysis is used inmarket segment descriptionstrend analysisConsumers analysts use demographics to predict:changes in demandconsumption of specific products/services第三页，共三十二页。 Common DemographicsAgeGenderIncomeOccupationEducationRaceRegionReligion第四页，共三十二页。 Age Group MarketsChildren/PreteensTeenagersTwentysomethings/Generation XBaby Boomers50+the early 50+ersthe mature market (retired)第五页，共三十二