乡村振兴背景下户外休闲产业发展基础、价值及路径.pdfVIP

体育文化导刊　2023 年 1 月　第 1 期　　Sports Culture Guide No.1 January 2023 乡村振兴背景下户外休闲产业                                   发展基础、价值及路径 1 2 王建达 马腾 （1. 山东体育学院运动休闲学院，济南 250102 ；2. 山东体育学院科学健身指导中心，济南 250102 ） 摘要：运用文献资料、实地调查等方法，探究乡村振兴战略背景下我国户外休闲产业的发展基 础、价值，并提出发展路径。户外休闲产业发展基础：政策的双向驱动、市场需求旺盛、资源 丰富。价值：促进绿色经济发展，推进乡村产业升级；培育良好乡风，涵养乡土情怀；践行生 态文明建设，打造美丽乡村；提升乡村自治能力，助力治理有效。路径：持续强化政策扶持力 度，激发产业活力；整合户外休闲资源，因地制宜、统筹规划；加强产业主体队伍建设，补齐 人才短板；完善乡村基础设施，筑牢发展之基。 关键词：体育经济；户外休闲产业；乡村振兴 Basis, Value and Path of Outdoor Recreation Industry Development Under the Background of Rural Revitalization WANG Jian-da1 MA Teng2 (1. School of Sports Leisure, Shandong Sports University, Jinan 250102, China; 2. Science Fitness Guidance Center, Shandong Sports University, Jinan 250102, China) Abstract: By using the methods of literature review and fi eld investigation, this paper explored the basis and value of outdoor recreation industry development under the background of rural revitalization strategy, and proposed the development path. Basis of outdoor recreation industry development: It is two-way driven by policy, market demand is strong, and resources are abundant. Value: It promotes the development of green economy and the upgrading of rural industries, cultivates good rural customs and nurtures local sentiment, practises ecological civilization construction and builds beautiful countryside, and enhances rural autonomy to help effective governance. Path: We should continue to strengthen policy support to stimulate industrial vitality, integrate outdoor recreation resources and make overall planning according to local conditions, stren