华为手机经营战略创新研究 .docVIP

华为手机经营战略创新研究 摘要 对于华为手机当下而言，实施经营战略是华为收可以继续在手机市场上生存与发展的必要抉择。基于此，本文首先阐述了相关的背景意义；其次阐述了经营战略创新相关理论，包括经营及经营战略理论和创新及战略创新理论；再次对华为手机经营战略及其创新进行现状分析包括分析了华为手机经营战略现状以及经营战略创新现状；再次分析了华为手机经营战略创新存在的问题及原因，包括海外营销体系不成熟、品牌经营战略创新不足以及本土化产品经营战略不完整等；继而提出了华为手机经营战略创新的对策与措施，如优化国际化营销渠道、加强品牌经营战略创新以及完善手机本土化经营战略；最后得出结论，分析出了其华为手机经营战略的主要成功因素。 关键词：华为手机，经营战略，战略创新 Research on the Innovation of Huaweis Mobile Phone ABSTRACT For Huawei mobile phone at present, the implementation of business strategy is a necessary choice for Huawei to continue to survive and develop in the mobile phone market. This paper first expounds the relevant background significance; secondly, expounds the relevant theories of business strategy innovation, including management and business strategy theory and innovation theory and strategic innovation theory; secondly, analyzes the current situation of Huawei mobile phone management strategy and its innovation, including the present situation of Huawei mobile phone management strategy and business strategy innovation; and then analyzes the problems and causes of mobile phone management strategy innovation, including immature overseas marketing system, insufficient brand management strategy innovation and localization products Then put forward the countermeasures and measures to Huawei the innovation of mobile phone management strategy, such as optimizing the international marketing channel, strengthening the brand management strategy innovation and perfecting the mobile phone localization management strategy, and finally draw a conclusion and analyze the main success factors of its Huawei mobile phone management strategy. Key Words: Huawei Mobile Phone ，Operation Strategy，Strategic Innovation 目录 摘要……………………………………………………………………………… = 1 \* ROMAN I 13510 Abstract………………………………………………………………………… = 2 \* ROMAN IITOC \o 1-3 \h \u 24868 1绪论……………………………………………………………………………… 1 10206 1.1研究的目的与意义……………………………………………………………. 1 30623 1.2研究的内容与方法 1 32382 2经营战略创新相关理论………………………………………………………… 2 8622 2.