医学英语教程-生物医学：Unit 9 EBM or MBM.docxVIP

Unit 9Evidence-based Medicine or Marketing-based Medicine? Part I. Background （see notes in the textbook） AstraZeneca: a British multinational pharmaceutical and biologics company headquartered in London, United Kingdom, also the worlds seventh-largest pharmaceutical company measured by revenues with operations in over 100 countries. 阿斯利康制药有限公司 Eli-Lilly: a pharmaceutical firm with headquarters in Indianapolis, Indiana, USA. 美国礼来制药公司 (精神类药物的最大厂家，曾生产过首批青霉素和人类胰岛素) Pfizer: the worlds largest research-based pharmaceuticals firm. Its best-known prescription products include cholesterol-lowering Lipitor, pain management drugs Celebrex and Lyrica, pneumonia vaccine Prevnar, and erectile dysfunction treatment Viagra, as well as arthritis drug Enbrel, depression treatment Effexor, and high-blood-pressure therapy Norvasc. Consumer health products include such leading brands as Advil, Centrum, and Robitussin. Pfizer also sells Promil and Promise baby formula and keeps Pfluffy and Pfido in mind with its animal health products, including Revolution (antiparasitic) and Convenia (anti-infective). 辉瑞制药有限公司是一家拥有150多年历史的以研发为基础的跨国制药公司。迄今辉瑞有8种药品全球年销量超过10亿美元，它们分别是：立普妥、络活喜、西乐葆、万艾可、大扶康、希舒美、健豪宁和左洛复。 McScience – a term Richard Horton invented to criticize the commercial exploitation of science. He quotes another author’s view that universities have become little more than instruments of wealth, and that the traditional norms of disinterested inquiry and free expression of opinion have been given up in order to harvest new and much-needed revenues. (Mac-, Mc-: Gaelic prefix meaning “son of” ) Part II New Words Para 1 tactics [t?ktiks] n. The tactics needs to shift upon that of the enemy. Tactics differs from strategy. 战术有别于战略 For fear of being homeless, the farmer resorted to some desperate tactics to protect his house. hit – to arrive or appear in, on, or at The news hit the front page this morning. Para 2 SMHS -- The Sydney Morning Herald (SMH) Beat sb: be a mystery or incompr