国产音乐竞技类“综N代”的瓶颈突破与价值提升——以湖南卫视《歌手》系列为例.docxVIP

国产音乐竞技类“综N代”的瓶颈突破与价值提升——以湖南卫视《歌手》系列为例 摘要 　　综N代，即季播综艺节目的续集，因节目制作模式相对成熟，有一定的受众 基础而成为各大平台的收视保障。 直至2020年的综艺市场中，综N代仍占据重 要位置。 　　以现阶段的音乐竞技类“综N代”为代表，虽然收视可观，但要保持热度、 保持“现象级”的口碑实属不易。面临不断变化的综艺市场需求和音乐审美趋向， 以及层出不穷的新型音乐节目的冲击，老牌“综N代”音乐竞演类综艺不得不适 时作出战略性调整。在这过程中，有的因扛不住压力而口碑暴跌、势态疲软，有 的则找到了正确的市场规律，稳占音乐竞技类综艺的先锋位置。 　　本文将以湖南卫视《我是歌手》系列节目为案例，针对其“音乐类”的节目 属性，探究其这八年来在综艺市场的洪波中，做出了哪些策略性之“变”，又坚 持了哪些标志性之“不变，以及它作为榜样对音乐竞技类“综N代” 节目提供了 哪些启示性的可持续发展思路。 关键词：《我是歌手》；音乐竞技；综N代；瓶颈突破 Abstract Abstract 　　Zong N Dai, the sequel to the seasonal variety shows, has become the guarantee of audience rating for all major platforms due to the relatively mature program producing model and certain audience base. Until 2020, Zong N Dai still occupies an important position in the variety show market. 　　Take today’s music competition show of Zong N Dai as an example, although the ratings are considerable, it is not easy to maintain the phenomenalpopularityandreputation.Facingthe 　　ever-changing-market-demand of variety shows, music aesthetic trends, as well as the impact of endlessly upcoming innovatory music programs, the past music competition shows of Zong N Dai has to make strategic adjustments in time. In this process, some of them were not able to take the pressure, and ended up in a sharp decline of reputation，and underperformed in the market. Some others instead, found the right pattern of the growing show market, and became the pioneer in the music competition show market. 　　In this article, I will take Hunan Satellite TVs I Am a Singer” series as a case study, primarily regarding its attribute of being a “musical variety show”， and explore what strategic changes” it has made over the past eight years in order to perform steadly in the variety show market, as well as the iconic unchang” it had. Moreover, I will also talk about as a model, what inspirational ideas of sustainable development did it provide to other music competition shows of Zong N Dai. 　　Key words： I am a singer” ; musical competition; Zong N Dai; b