经济学-虎牙直播平台发展现状及问题研究.docxVIP

PAGE PAGE IV 虎牙直播平台发展现状及问题研究 摘 要：在互联网发展的背景下，网络直播作为新鲜的社会交往平台，为群众提供了新的社会交流方法。在互联网技术的帮助下，群众可以随时进行通信，并共同享用信息，而分享的内容几乎不受限制，既可以是游戏、体育、影视剧，也可以是才艺表演、真人秀等等，可以说几乎任何事情都可以放在直播平台中，只要用户安装了互联网线路和摄像头，就可以向全世界展示自己的生活。。虎牙直播从2012年2月上线至今，发展迅速，成为了游戏直播平台的领头羊，其基于YY平台是其中的一个原因，但是更重要的是因为平台自身有良好的商业模式。本文首先阐述网络直播平台的概念、发展状况、盈利模式等相关理论知识；其次，概述虎牙直播的发展历程和企业文化，并对虎牙直播发展现状进行研究；再次，对虎牙直播发展存在的问题进行分析。最后，提出虎牙直播发展的对策建议。 关键词：直播平台；虎牙；网络直播  Abstract: Live online is a new kind of Internet social networking platform, provides people with a completely new way of social, people can take advantage of the Internet technology to realize the real-time communication and information sharing, and share the contents of the almost unlimited, can be either game, sports, film and television play, also can be a talent show, reality and so on, can say almost anything can be placed in live platform, as long as the user to install the Internet lines and cameras, can show the world your life.. Since its launch in February 2012, huya live broadcasting has developed rapidly and become the leader of game live broadcasting platforms. YY is one of the reasons, but the more important reason is that the platform itself has a good business model. Firstly, this paper expounds the concept, development status, profit model and other relevant theoretical knowledge of network broadcast platform. Secondly, it summarizes the development process and corporate culture of huya live broadcasting, and studies the development status of huya live broadcasting. Thirdly, the existing problems in the development of huya live broadcast are analyzed. Finally, the countermeasures and Suggestions for the development of huya live broadcast are put forward. Key words: Live broadcast platform; Canine teeth; Live webcast  目 录 TOC \o 1-3 \h \z \u 引言 1 1 网络直播平台概述 1 1.1网络直播平台的概念 1 1.2 网络直播平台的发展状况 2 1.3 网络直播平台的盈利模式 3 2虎牙直播平台的发展现状分析 5 2.1虎牙直播概述 5 2.2虎牙直播发展状况 5 2.2.1 打造主播明星 5 2.2.2 直播风格诙谐 5 2.3 虎牙直播平台发展模式 6 2.3.1 用户体验 6 2.3.2