旅游管理-新疆旅游商品开发研究.docVIP

PAGE PAGE I 新疆旅游商品开发研究 摘要 旅游商品作为旅游发展的重要组成部分，其开发对整个旅游业的促进都具有重要意义。近年来，我国旅游业取得了长足的发展，但旅游商品长期滞后，不能满足国内外游客日益增长的需求，严重影响了我国旅游业的整体经济效益，成为我国旅游业发展的薄弱环节，因此，旅游商品问题已成为学术界、政府和政府共同关注的问题。随着新疆旅游业的快速发展，旅游购物成为旅游活动中不可或缺的内容，并且成为旅游经济中新划分出来的独立的领域。新疆因其独特的地理环境和旅游资源，不仅具有发展特色旅游购物的优越条件，而且可以在边境地区发挥引领和辐射作用，促进特色旅游购物的发展，在周边地区乃至整个中亚国家、俄罗斯等地区。在此基础上，本文对新疆南疆旅游商品开发进行研究。 关键词：南疆；旅游商品；开发  Abstract As an important part of tourism development, the development of tourism commodities is of great significance to the promotion of the whole tourism industry. In recent years, our country tourism obtained great development, but the tourist commodities has long lag, cannot meet the growing demand of domestic and foreign tourists, seriously affected the overall economic benefits of tourism in our country, become the weak link in the process of tourism development, tourism commodity problem became the focus of academia, government and enterprises. With the rapid development of tourism in xinjiang, tourism shopping has become an indispensable part of tourism activities and an independent field newly divided in the tourism economy. Due to its unique geographical environment and tourism resources, xinjiang not only has favorable conditions for developing its own characteristic tourism shopping, but also can give play to the driving and radiation effect of border areas and promote the development of characteristic tourism shopping in surrounding areas and even the whole central Asian countries, Russia and other regions. On this basis, this paper studies the development of tourism commodities in southern xinjiang. Key Words: Yuan Yang county; Tourism commodity; The development of 目 录 TOC \o 1-3 \h \z \u 一、概述 1 （一）研究背景 1 （二）研究目的和意义 1 （三）国内外研究现状 1 1、国内研究现状 1 2、国外研究现状 3 （四）研究方法 3 二、新疆南疆旅游业发展现状 4 （一）南疆旅游业发展概况 4 （二）南疆旅游商品开发现状 5 1、旅游纪念品 5 2、旅游用品 6 3、旅游消耗品 6 三、新疆南疆旅游商品开发中存在的问题 6 （一）旅游商品结构不合理 6 （二）旅游商品特色不鲜明 7 （三）旅游商品附加值低 7 （四）旅游商品营销环境不理想 8 四、新疆南疆旅游商品开发对策 9 （一）开发文化主