产教融合视域下地方高校跨境电商运营类人才培养探索——基于钱江学院跨境电商微专业的实践.pdfVIP

对处彼貿 2023年第05期•总第347期 ［经贸教育】 产教融合视域下地方高校跨境电商 运营类人才培养探索 —基于钱江学院跨境电商微专业的实践 林洁金贵朝胡雷芳 （杭州师范大学钱江学院，浙江杭州310018 ） ［摘 要］深化产教融合是应用型本科院校培养高素质应用型人才的重要抓手，结合钱江学院跨境电 商微专业培养跨境电商运营类人才的多年实践经验，介绍钱江学院跨境电商微专业人才培养的课程体系和 培养机制，从产教融合视角分析了师资队伍、课程建设和教材建设等方面开展跨境电商运营类人才培养的 举措，以及下一步建设的思考，旨在为通过微专业培养跨境电商运营类人才的高校提供参考。 ［关键词］产教融合；跨境电商；运营类人才；微专业；人才培养 ［中图分类号］G648.2 ［文献标识码］A ［文章编号］2095-3283（2023）05-0092-05 Exploratio o the Training Mode of Cross-border E-commerce Operatio Talents i Local Universities from the Perspective of Industry-educatio Integratio Based o the Practice of Cross-border E-commerce Micro-specialty of Qianjiang College Lin Jie Jin Guichao Hu Leifang (Qianjiang College, Hangzhou Normal University Hangzhou Zhejiang 310018) Abstract: Deepening the integration of industry-education is an important starting point for the application- oriented undergraduate colleges to cultivate high-quality application-oriented talents. This paper systematically introduces the curriculum system and training mechanism of the cross-border e-commerce micro-specialty of Qianjiang College Hangzhou Normal University based on the years of practical experience.lt also analyzes the measures to develop cross-border e-commerce operation talents in terms of teaching sta览 curriculum construction and teaching material construction from the perspective of integration of industry-education, and finally points out the existing problems in the training process and the thinking of the next step, aiming to provide reference ideas for universities willing to train cross-border e-commerce operation talents through micro-specialty. Key Wordsilndustry-educati