跨境电商平台实训课程专创融合教学模式探究.pdfVIP

教 学刊 创新创业教育 Journal of Higher Education 2023 19 期 DOI 10.19980/j.CN23-1593/G4.2023.19.018 跨境电商平台实训课程专创融合教学模式探究 1 2* 周 军 ，罗忠丽 ， ， 1.南宁师范大学师园学院 南宁 530226 ；2.广西农业职业技术大学 人文与艺术学院 南宁 530007 ） 摘 要 跨境电子商务的迅猛发展，对具备实际运营能力的跨境电商人才需求急剧增长。校企合作的跨境电商专创融合实践教学 模式实践与探讨也引起专业人士与教育界的关注。通过对专创融合教学模式的平台实训进程与内容具体设计，在教学中让学生既掌握 专业理论知识又获得创新创业能力。具体电商平台实训流程与内容包括跨境电商平台认知与开通、店铺建设、产品发布与管理、店铺基 础营销、商机获取与管理、客户管理、交易管理及数据分析等，并制定根据实践结果进行教学效果评估的方法，探索跨境电商专创融合 在实践教学中的应 ，以期达成培养出更多适应企业需要的应 型跨境电商人才。 关键词 跨境电商；实训课程；专创融合；教学模式；创新创业 中图分类号院G642 文献标志码院A 文章编号院2096-000X 2023 冤19-0076-04 Abstract: With the rapid development of cross-border e-commerce, the demand for cross-border e-commerce talents with actual operation ability has also increased sharply. The practice and discussion of the teaching mode of cross-border e-commerce innovation and integration of school -enterprise cooperation have also attracted the attention of professionals and education circles. Through the specific design of the platform training process and content of the special creation and integration teaching mode, students can not only master professional theoretical knowledge but also obtain the ability of innovation and entrepreneurship in the teaching. The specific e -commerce platform training process and content include cross -border e -commerce platform cognition and opening, store construction, product release and management, basic store marketing, business opportunity acquisition and management, customer management, transaction management, data analysis, etc., and formulate the method of teaching effect evaluation according to the practice results, explore the applic