设计服务乡村振兴在包装设计课程中的实践.pdfVIP

Green Packaging Research · Education DOI: 10.19362/j.cnki.cn10-1400/tb.2022.06.003 设计服务乡村振兴在包装设计课程中的实践 李永慧 （山东工艺美术学院，济南 250014） 摘要 ：在包装设计课程中围绕乡村振兴主题展开设计命题，对农产品进行包装设计优化创新。本文首先介 绍包装设计课程与设计服务民生 ；然后从加强农产品品牌建设、突出地域文化内涵、加速迭代创新三个方 面来讲述农产品包装设计助力乡村振兴 ；最后通过推进课程思政、加强学科交叉融合和引入设计思维来概 括包装设计服务乡村振兴课程实践。旨在课程实践过程中让学生承担社会责任，发挥社会功能，培养为地 方经济发展服务的应用型人才。 关键词 ：设计服务 ；乡村振兴 ；包装设计 ；课程实践 中图分类号 ：TB482; G642 文献标识码 ：A 文章编号 ：1400 (2022) 06-0027-04 Practice of Design Serving Rural Revitalization in Packaging Design Course LI Yong-hui (Shandong University of Art Design, Jinan 250014, China) Abstract: In the packaging design course, the design proposition is carried out around the theme of rural revitalization, and the packaging design of agricultural products is optimized and innovated. Firstly, this paper introduces the curriculum of packaging design and its service to people’s livelihood; Then, from the three aspects of strengthening the brand construction of agricultural products, highlighting the connotation of regional culture and accelerating iterative innovation, this paper describes that the packaging design of agricultural products helps the revitalization of the countryside; Finally, the curriculum practice of packaging design serving rural revitalization is summarized by promoting curriculum thought and politics, strengthening interdisciplinary integration and introducing design thinking. The purpose is to let students bear social responsibility, give full play to social functions and cultivate applied talents who serve local economic development in the process of curriculum practice. Key words: design service; rural revitalization; packaging design; curriculum practice 教育部印发《高等学校乡村振兴科技创新行动计