沟通与管理课件.pptxVIP

Part IV Leading Chapter 10 Communication PowerPoint Presentation by Charlie Cook © Copyright The McGraw-Hill Companies, Inc., 2003. All rights reserved. Learning Objectives： l After studying the chapter, you should be able to: 1 ．Explain why effective communication helps an organization gain a competitive advantage. 2 ．Describe the communication process, and explain the role of perception in communication. 3 ．Define information richness, and describe the information richness of communication media available to managers. 2 Learning Objectives (cont’d) 4 ．Describe the communication networks that exist in groups and teams. 5 ．Explain how advances in technology have given managers new options for managing communications. 6 ．Describe important communication skills that managers need as senders and receivers of messages. 3 Chapter Outline I. Communication and Management – The Importance of Good Communication – The Communication Process – The Dangers of Ineffective Communication – Communication Media II. Communication Networks* – Communication Networks in Groups and Teams – Organizational Communication Networks – External Networks 5 Chapter Outline (cont’d) III. Technological Advances in Communication – The Internet – Intranets – Groupware IV. Communication Skills for Managers* – Communication Skills for Managers as Senders – Communication Skills for Managers as Receivers – Understanding Linguistic Styles 6 I. Communication and Management 沟通与管理 * Communication – The sharing of information between two or more individuals or groups to reach a common understanding. 1. Importance of Good Communication – Increased efficiency in new technologies and skills – Improved quality of products and services – Increased responsiveness to customers – More innovation through communication 7 I. Communication and Management 2.2 The process starts with a sender发送者 (an individual or group) who wants to share information. –