我国企业开拓东盟跨境电商市场面临的挑战与对策.pdfVIP

对处彼貿 2022年第04期•总第334期 【跨境电商】 我国企业开拓东盟跨境电商市场 面临的挑战与对策 韦大宇 1王敏$ （广西职业技术学院 ，广西南宁530226;广西农业职业技术大学 ，广西南宁530004） ［摘 要］随着我国深入推进 “一带一路”沿线国家和地区经贸合作 ，东盟作为 “一带一路”重要组 成部分 ，跨境电商领域迎来了空前发展机遇 。目前 ，东盟跨境电商发展迅速 ，是继中国 、美国和欧盟等国 家地区之后有待开发的一个潜力巨大的消费市场 。深入分析东盟跨境电商市场发展的现状以及面临的机遇 与挑战 ，提出我国企业开拓东盟跨境电商市场的对策与建议 ，参与东盟物流基础设施建设 ，提升我国企业 在东盟市场竞争力 ，参与搭建跨境电商综合平台 ，服务中国企业开拓东盟市场 ，借助成熟跨境电商平台， 开拓东盟跨境电商市场 ，充分利用当地资源 ，实施本土化策略。 ［关键词］中国企业 ；“一带一路” ;东盟 ；跨境电商 ［中图分类号］F742 ［文献标识码］A ［文章编号］2095-3283（2022）04-0052-05 Challenges and Measures Faced by Chinese Enterprises in Exploiting the ASEAN Cross-border E-commerce Market Wei Dayu Wang Min (Guangxi Vocational Technical College, Nanning Guangxi 530226; Guangxi Agricultural Vocational University, Nanning Guangxi 530004) Abstract: As Chin deepens the economic and trade cooperation of the Belt and Road initiative, ASEAN, as an important part of the Belt and Road initiative, has ushered in unprecedented development opportunities in the field of cross-border e-commerce. At present, ASEAN cross-border e-commerce is developing rapidly, and 社 is consumer market with huge potential to be developed after China, the United States, the European Union and other countries and regions. This article deeply analyzes the current situation of the ASEAN cross-border e-commerce market development and the opportunities and challenges it faces, and puts forward the countermeasures and suggestions for Chinese companies to develop the ASEAN cross-border e-commerce market,participate in the construction of ASEAN logistics infrastructure, enhance the competitiveness of Chinese enterprises in th