中小城市国有商业银行个人理财业务顾客满意度调查研究--以中国工商银行保定市古城支行为例.docxVIP

PAGE I河北金融学院 2018 PAGE I PAGE 17 PAGE I PAGE PAGE 毕业论文中文摘要 中小城市国有商业银行个人理财业务顾客满意度调查研究--以中国工商银行保定市古城支行为例 摘要： 近年来，随着国内经济的持续增长和个人财富的迅速增加，理财服务日益受到关注。许多个人投资者虽然有理财意识，但却缺乏经验，迫切需要得到专业指导。作为最主要的理财服务提供商，国内各商业银行，纷纷建立健全自己的个人理财服务体系，设立各种理财中心，并不断推出新型的理财产品。商业银行是理财市场的主要参与者之一，也是银行理财产品与服务的提供者。理财市场存在多方面竞争，有行业外如与证券、保险机构的竞争，也有行业内的竞争，另外还有与外资银行的竞争。银行服务的对象是投资者，所以银行想要提升自身竞争力，就必须把握理财客户的需要。本文在相关背景的基础之上，首先阐述了商业银行个人理财业务的相关概念，然后以中国工商银行保定市古城支行为例，对商业银行个人理财客户满意度进行了实证分析，最后提出了提升个人理财产品客户满意度的对策建议。 关键词：工商银行；保定市古城支行；个人理财 毕业论文外文摘要 Title Research on customer satisfaction of personal finance business of state-owned commercial Banks in small and medium-sized cities -- taking baoding city branch of industrial and commercial bank of China as an example. Abstract In recent years, with the continuous growth of domestic economy and the rapid increase of personal wealth, wealth management services have received more and more attention. Although many individual investors have financial awareness, they lack experience and are in urgent need of professional guidance. As the most important financial service providers, domestic commercial Banks, to establish and improve their own personal finance service system, set up all kinds of financial center, and constantly introduce new products. Commercial Banks are one of the main participants in the financial market and also the provider of bank financial products and services. There are many competitions in the financial market, such as competition with securities and insurance institutions, competition in the industry, and competition with foreign Banks. The object of the bank service is the investor, so the bank wants to enhance its own competitiveness, must grasp the needs of the financial clients. In this paper, on the basis of the relevant background, first elaborated the related concepts of commercial bank personal financing business, and then to the industrial and commercial bank of China ancient city of baoding city branch as an example, the