花溪区大学城部分高校网球消费调查与分析.docxVIP

花溪区大学城部分高校网球消费调查与分析 摘要：为了发展大学生身体素质，增加基本活动能力和社交能力，国家教育部在2002年8月12日颁布了新的《全国普通高等学校体育课程教学指导纲要》（以下简称《纲要》，新《纲要》指出体育课程是大学生以身体练习为主要手段，通过合理的体育教育和科学的体育锻炼过程，达到增强体质、增进健康和提高体育素养为主要目标的公共必修课程；是学校课程体系的重要组成部分；是高等学校体育工作的中心环节。高校大学生作为国家战略储备人才和推动社会进步的中坚力量，他们的学习生活一直备受世人关注。目前，中国经济处于飞速成长和消费潜力快速释放期，大学生作为当代社会特殊的消费群体，其消费价值观形成对社会的发展有一定的影响。随着国家对高校体育运动的愈加重视，体育消费己成为高校大学生消费支出重要组成部分，在大学阶段促使学生形成正确的体育消费意识，是高校体育可持续发展的重要目标。在此背景下，本文主要针对花溪区大学城部分高校大学生网球消费的现状进行调查研究，体育需求是处于享受需求和发展需求阶段，它是满足人们精神文化生活和增进健康、增强体质的需求，因此，通过对大学城部分高校大学生网球消费的调查与分析，可以了解到网球消费存在的利弊，从而针对花溪区大学城部分高校大学生网球消费存在的弊端进行有效的改善。 关键词：花溪区；大学城；高校；网球消费；调查  Abstract:In order to develop college students physical quality, and increase the abilities of basic activities and social, national ministry of education in August 12, 2002, has issued a new national ordinary college sports curriculum teaching instruction summary (hereinafter referred to as the outline, the new outline points out that the physical education curriculum is college students physical exercises as the main means, through the reasonable sports education and scientific physical training process, to achieve enhanced physique, improve health, and improve the quality as the main target of public compulsory course;Is an important part of the school curriculum system;It is the central link of sports work in colleges and universities.College students, as the backbone of national strategic reserve talents and promoting social progress, have been attracting the attention of the world for their study and life.At present, Chinas economy is in rapid growth and consumption potential, quick release, college students as a special consumer group, contemporary society its consumer values form has a certain influence on the development of the society.With the more and more attention of national sports in colleges and universities, colleges and universities sports consumption has become an important part of the college students consumption expenditure, prompted in college students form the correct sports cons