《综合商务英语（4）》课程教学大纲.docxVIP

126 《综合商务英语(4)》课程教学大纲 Comprehensive Business English (IV) 适用专业：英语(中外合作，商务方向) 课程学时：68 课程学分：3 一、课程性质与教学目标 本课程是为英语(中外合作，商务方向)专业学生开设的一门学科基础课程， 属于必修课。 该课程围绕教材开展教学活动，强调语言、文化与商务三者的有机融合，着 重夯实学生的英语语言基本功，商务专业素质与人文素养并重， 一年级的“综合 商务英语(1)、(2)”和二年级第一学期的“综合商务英语(3)”为其先修课程， 兼顾同其他商务英语技能课程和商务专业课程的衔接。该课程旨在通过听、说、 读、写、译等教学手段全面培养学生从事国际商务工作所需的英语基本技能；使 学生掌握国际商务领域的英语语体特点，能在国际商务常见的场景中熟练地进行 英语口语交流、流利地阅读和书写有关文字材料；培养学生的商务人格和商务技 能；提高学生的判断能力、分析能力和表达能力；训练学生的跨文化交际能力和 合作学习能力。 二、 课程教学内容和基本要求 Unit 1 Media:Fact or Fable Part One:Activation Part Two:Text I What Makes mainstream Media Mainstream Part Three:Text I Media Relations Part Four:Text I New Media:The Gazillion-Dollar Question Part Five:Study Skills:How to Distinguish Between Argumentative and Expository Essays Writing Skills:Book Review Case Study:Hollywood and the Internet:There Will Be Blood Video:Desperate Housewives 【教学内容】 By the end of the unit,the students should be able to: 1.Understand the main idea of the three texts and establish the link among them; 2.Understand functions of different media; 127 3.Talk about functions of different media; 4.Research on the key terms related to the unit; 5.Realize the role of media; 【教学要求】 1.Have a basic understanding about media in modern society; 2.Understand and use the expressions picked from the texts. 【教学重点】 1.The theme:functions of media; 2.The outline of the text; 3.Notions and technical terms; 【教学难点】 1.Grammatical analysis and paraphrase of some complicated sentences; 2.The writing skills and rhetorical devices employed; 3.The usage of key words and expressions. Unit 2 Originality and Fair Play Part One:Activation Part Two:Text I The Great Seduction Part Three:Text I Intellectual Property:A Practice Focus Part Four:Text I Copyright,the Creative Industries and Traditional Cultural Expressions Part Five:Study Skills:Etymology Writing Skills:Quoting Effectively and Avoiding Plagiarism Case Study:Want to Use My Suit?Then Throw Me Something Video:Steal This Fil