2024中企全球化销售人才报告.pptx

全球技能图谓：构建灵活高效销售团队促进业务增长

技能演变与全球扩张销售人才的新起点····················································03

2研究说明··························································································································05

全球最热门硬技能·········································································································07

4全球最热门软技能·········································································································10

5全球不同区域的人才差异化························································································

领英全球销售人才招聘学习全流程解决方案·······································38

7企业案例·························································································································59

8发布机构··························································································································62

领英大数据洞察··············································································································63

法律声明··························································································································64

Linkedm领英人才解决方案

2

在经济全球化的大潮中企业出海已成为拓宽视野、实现增长的重要战略从初探海外

市场到深耕国际化进程再到在全球舞台上实现创收增长每一步都见证了销售职能

与人才在企业国际化发展道路上的核心价值。

销售作为企业开疆拓土的尖兵，不仅是企业海外业务拓展中需要优先配置的人才团队

而且随着企业国际化步伐的加速，企业对于海外销售人才的需求愈发旺盛特别是在过

去的三年中海外销售人才增长速度显著提高，总体数量几乎翻了一番

在跨越国界的商业活动中销售团队不仅需要掌握核心的业务技能及多元文化的交际技

巧,更需具备敏锐的市场洞察力，以适应多变的国际市场环境。因此，销售的效率和成

就直接影响企业的收入增长，是推动企业全球经营效益提升的关键力量。

然而大量研究指出当下正处于工作所需技能快速而持续变化的时期。未来三年组织

40%的员工将需要重新学习技能l，到2030年,人们工作所需的技能有望发生高达65%的

变化2,高达82%的公司将技能视为优先事项并增加投资3,更有大量企业实践基于技能

的人才战略4,主张以技能为导向的工作方式5,鼓励基于技能的决策6,构建

1IBM商业价值研究院，基于A/和自动化的增强型工作新时代通过人机偕行提高绩效

2Linkedln,EconomicGraphResearchInstitute

ApttudeReseorch,TheNewEraofnternalMobility:DrivingvalueThroughskils,Metrics,andATolentFirstApproach

4JoshBersin,BuildfinganEnterpri