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EMPOWERINGSTOREASSOCIATES:
HOWCULTUREANDTECHNOLOGYCANUNLEASHWORKERS’FULLPOTENTIAL
retail
retail
SPECIALREPORT
SPONSOREDBY
INTRODUCTION
Frontlineworkersarebusierthanever,andretailersneedtobalancebothpersonalandtechnologicalbenefitsiftheywanttoattractandretaintoptalent.
Themodernstoreemployeeneedstobeahighlyskilledspecialistaswellasahighlyefficientoperator.Asa
result,theyneedtop-tiertoolsandtrainingthatallowthemtoliveuptotheirfullpotential.Butthisisonlyhalfoftheequation:ifretailerswanttokeepthesehighperformerswithintheirorganizations,theyneedtoinvestinincentivesandprogressionopportunitiesthatallowthemtothriveintoday’scompetitivelaborenvironment.
Whiletheseimperativesareespeciallycriticalforbrandslookingtorecruityoungeremployees,theyareincreasinglyrelevanttoemployeedemographics.
WeknowthatGenZreallywantstohaveapurposefulconnectionwiththeirworkandwiththeircareer,”saidAlfredIshak,SeniorDirectorofResearchandIntegration/PeopleDevelopmentatHuman8inaninterviewwithRetailTouchPoints.“Well,wewantthattoo.Wealwayswanttohireandemploypeoplethatwantittobe
morethanajob,andwhowanttofeellikethisfulfillssomeofthatneedforpurposeintheirlife.Afterall,theyrespendingsomuchtimewiththeiremployer.
Keepingassociatesfulfilledintheirjobs,andthereforeworkingtotheirfullestpotential,isanever-evolvingtask.Retailersneedtoplanouttheirstrategyinboththeshortandlongterm,whileconsideringwaysto:
?Driverecruitmentandretention:Retailersshouldstrivetomakejobsanattractivecareer,notadead-endjob.Theycandosobycreatingaculturethatsupportsitsworkersaswellasofferingpayandotherbenefitscommensuratewiththeexpectationsofthemodernretailworkforce;
?Enabletrainingandupskilling:Thebestassociatesarewell-educat
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