ViceMediaGroup全球青少年体检和健康的未来之路英文版.docx

AUGUST2020

APRESCRIPTION

FORTHEFUTURE

Globalyouthcheckupandthewayforwardforwellness

insightsfrom

MARKETSN.AMERICACanada,USAEMEAAustria,Belgium,Britain,Denmark,France,Germany,Greece,Ireland,Italy,Netherlands,Romania,Spain,Switzerland,UAECOVID-19

MARKETS

N.AMERICA

Canada,USA

EMEA

Austria,Belgium,Britain,Denmark,

France,Germany,Greece,Ireland,Italy,

Netherlands,Romania,Spain,

Switzerland,UAE

COVID-19hasledyoungpeoplearoundtheworldtoreexaminetheiroverall

healthandwellbeing.Astheynavigatethroughthepandemicanditsside

effects,theyarewritingnew

prescriptionstoachieveoptimal

wellbeingforthemselvesandothers.

APAC

Australia,India,Indonesia,Japan,

Korea,Philippines,Singapore,

Thailand,Vietnam,China,Malaysia

LATAM

Argentina,Brazil,

Columbia,Mexico

SAMPLESIZE

METHODOLOGY

GENERATION

AnonlinequantitativestudyfieldedfromMay29-June8,viaVICE,Refinery29,andi-Dwebsitesandsocialchannels.

AdditionalqualitativequestionsfieldedtoVICEMediaGroup’sproprietaryinsightscommunities,VICE

VoicesandMadChatter.

LOCATION

N=4,041

48%

MEN

48%

WOMEN

4%

NON-BINARY/NA

45%

GENZ

29%

MAJORCITY(1MM+PEOPLE)

2

47%

MILLENNIAL

8%

GENX

10%

RURAL

22%

SUBURBAN

39%

URBAN

WELLNESS

CHECKUP

3

4

”Themostlastingsocietal

”

Themostlastingsocietalchangewillbethevaluewegivetoscientistsanddoctors.

-MILLENNIALMAN,THAILAND

COVID-19willhavealastingeffectonhowyoungpeoplethinkabouthealth.

TopPredictionsforLastingSocietalChanges

“

Themostlasting

societalchangeofthepandemicwillbethewayweworryabouthealth.

-MILLENNIALMAN,BRITAIN

01Thewaywework

02Thewaywesocialize

The

Thewaywetakecareofourhealth

04Thewayoureconomyoperates

05Thewayweengagewithourcommunity

…

42%112%*Basedon9-10ratingsona10-pointscaleEMOTIONALWELLBEING-Feelinggoodinternally51%64%MEDICAL

42%

112%

*Basedon9-10ratingsona10-pointscale

EMOTIONALWELLBEING-Fe