可编辑培训课件-日本媒体行业市场前景及投资研究报告.pptx

可编辑培训课件-日本媒体行业市场前景及投资研究报告.pptx

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DIGITALTRENDSMediaindustryinJapan

CHAPTER01Overview

ValueofthemediacontentmarketinJapanfrom2014to2021(intrillionJapaneseyen)MediacontentmarketsizeJapan201451211.911.811.811511.56420201420152016201720182019202020214Description:ThemediacontentmarketinJapanwasvaluedat12.5trillionJapaneseyenin2021.Afteraslightdecreaseinthepreviousyear,themarketcontinuedtogrowagain.ReadmoreNote(s):Japan;2014to2021Source(s):MinistryofInternalAffairsandCommunications(Japan)

DistributionofthemediacontentmarketinJapanin2021,bymediumShareofthemediacontentmarketsizeJapan2021,bymediumMarketshare0%5%10%15%20%25%TerrestrialTVprogramsGamesoftware21.6%14.3%NewspaperarticlesSatelliteandcableTVprogramsOriginalinternetvideo-basedcontentBooks10.1%6.9%6.7%6.5%6.3%6.2%5.5%4.8%MoviesOriginalinternettext-basedcontentMagazinesMusicComicsVideos3.7%3.4%DatabaseinformationRadioprograms2.5%1.4%Originalinternetaudio-basedcontent0.3%5Description:TerrestrialTVprogramsaccountedfor21.6percentofthemediacontentmarketinJapanin2021.TerrestrialTVprogramswerethelargestmediumwithinthemarket,whichamountedtoaround12.5trillionJapaneseyenduringthatyear.ReadmoreNote(s):Japan;2021Source(s):MinistryofInternalAffairsandCommunications(Japan)

TotaladvertisingexpenditureinJapanfrom2014to2023(intrillionJapaneseyen)AdvertisingexpensesinJapan2014-2023877.327.16.946.86.536.396.26654321020142015201620172018201920202021202220236Description:ThetotaladvertisingexpenditureinJapanamountedto7.32trillionJapaneseyenin2023,whichwasanincreaseofabout220billionyencomparedtothepreviousyear.Asabreakdownoftheadvertisingexpenditurebymediumshows,internetadvertisingaccountedfor45.5percentoftheexpenditureduringthatyear.ReadmoreNote(s):Japan;2014to2023Source(s):Dentsu

DistributionofadvertisingexpenditureinJapan

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