美国社交媒体品牌认知与信任分析报告-可编辑培训课件.pptx

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美国社交媒体品牌认知与信任分析报告-可编辑培训课件.pptx

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DIGITALTRENDSSocialmediabrandperceptionandtrustintheUnitedStates

CHAPTER01Overview

GlobalsocialnetworkpenetrationrateasofJanuary2024,byregionSocialmedia:globalpenetrationrate2024,byregionShareofpopulation0%10%20%30%40%50%60%70%80%90%NorthernEuropeWesternEuropeSouthernEuropeEasternAsiaNorthernAmericaEasternEuropeWesternAsiaCentralAmericaGlobal81.7%80.2%74.8%74%71.3%70.4%66%65.1%62.3%60.3%60.3%SoutheasternAsiaOceaniaCaribbean50.8%SouthernAfrica41.6%3Description:AsofJanuary2024,NorthernandWesternEuropeweretheregionswiththehighestsocialnetworkpenetrationratesglobally,reaching81.7and80.2percent,respectively.SouthernEuroperankedthirdwithapenetrationrateof74.8percent,followedbyEasternAsiawith74percent.Incontrast,EasternandMiddleAfricaweretheregionswiththelowestreach,with10.1and9.6percent.Overall,theglobalaveragewas32.3percent,whichtranslatestoalmostsixouteverytenpeople[...]ReadmoreNote(s):Worldwide;January2024;socialmediausersasashareoftotalpopulationSource(s):DataReportal;Meltwater;WeAreSocial

NumberofinternetandsocialmediausersintheUnitedStatesasofJanuary2024(inmillions)UnitedStates:digitalpopulationJanuary2024350300250200150100500InternetusersSocialmediausers4Description:AsofJanuary2024,therewereapproximately331millioninternetusersintheUnitedStates.Meanwhile,around239millionweresocialmediausers.Asofthethirdquarterof2022,over90percentofU.S.internetusersaccessedtheinternetviaanymobilephone.ReadmoreNote(s):UnitedStates;January2024Source(s):DataReportal;GWI;Meltwater;WeAreSocial

NumberofsocialmediausersintheUnitedStatesfrom2020to2029(inmillions)SocialmediausersintheUnitedStates2020-2029400350342.6339.38335.24330.77325.91320.6314.76308.39301.64292.5130025020015010050020202021202220232024*2025*2026*2027*2028*2029*5Description:Thenumberofsocia